Tech Terms

 45 Tech Terms Translated Into Plain English

Written by Lindsay Kolowich

301 Redirect
A permanent redirect from one URL to another -- usually from a company's old website to their new website. They're also used to redirect web traffic from those old web pages to the new ones that have replaced them.
404

Web visitors see 404 error pages when they try to reach a web page that doesn't exist. This usually happens when the web page has been deleted or the visitor mistyped the URL. Check out HubSpot's 404 page here.

Alt Text
"Alternative text," or "alt text." The text associated with an image. It's usually the file name of that image, but alt text can be customized using most content management systems (like HubSpot's). When an image isn't able to load in an email, website, or blog post, the alt text is displayed instead.

It's important for all the images on your website to have alt text because it's the only way search engines like Google can understand what an image is about, which helps you optimize your website for search. It also makes images accessible to the blind because screen readers can read aloud the alt text.

6 Digital Marketing Tools

1. Topvisor
2. Netpeak Spider
3. Buffer for video
4. Slack
5. Drip
6. Ptengine